The Blockbuster Website Has Come Back To Life!

The once-popular video rental chain, Blockbuster, closed its remaining company-owned stores in 2014.

Blockbuster was a significant player in the video rental industry and was hugely popular in the 1990s and early 2000s. At its peak, Blockbuster had over 9,000 stores worldwide and was a dominant force in the market, with its easily recognizable blue and yellow branding and its extensive selection of movies and games for rent.

Blockbuster’s success was due in part to its strategic partnerships with movie studios, which allowed it to secure exclusive rental rights for many popular films. The company also had a strong customer loyalty program and invested in technology, including a website for online rentals, which helped it to stay competitive.

However, the rise of streaming services and digital media consumption eventually led to the decline of the video rental industry, and Blockbuster was not able to adapt to the changing market quickly enough. While it was once a great company, its failure to innovate and evolve ultimately led to its downfall.