NASCAR launches immersive gaming experience ‘NASCAR Speed Hub’ on Roblox

‘NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items, play mini-games and connect to other popular experiences on the platform. Partnering with metaverse studio Dubit, NASCAR’s Roblox experience also builds around a popular collaboration with Jailbreak developers Badimo.

“This is the next step in expanding NASCAR’s presence in the metaverse and engaging with the community in unique and creative ways,” said Nick Rend, NASCAR managing director of gaming & esports. “At NASCAR we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way. NASCAR Speed Hub on Roblox is an exciting new space that lets players create and evolve their NASCAR story on their terms.”